In order to succeed in today’s market, a strong online presence is required for every type of company/organization in any industry. That’s why a positive online reputation is one of the most important things to establish. In order to be an authority in your industry you need to control and update your website, social media profiles, blogs and Google search results.
However, this is not always an easy task. With the level of online competition in nearly every industry increasing daily, it’s extremely common for a company to fall victim to online defamation, negative reviews, ripoff reports, and unhappy client attacks.
That’s where Rank K.O. can help. By closely monitoring Google’s algorithm changes, and updating our campaigns in accordance with them our unique process of creating valuable content and publishing it in strategic places strengthens and repairs your online reputation. We follow Google’s Webmaster Guidelines and Terms of Services closely, in order to guarantee long-term results.
If you have questions about how our reputation repair packages could help you take back control of your online reputation, continue reading below or contact us today.
Who Needs Reputation Repair?
Any company, organization, or brand that has been the victim of false reviews, online defamation, impersonation, or has unwanted search results for their branded keywords should be working to repair their reputation. If you don’t see any negative search results or reviews, but are looking to take control of your online reputation before anyone else has the chance to, you need proactive reputation management
Our Proactive Reputation Management Process
ORM Audit and Benchmark Analysis
By analyzing your owned assets, shared assets, earned assets and search results for your branded and main keywords, we are able to document your overall online reputation. This report establishes a starting point and organizes your online presence into positive, negative and neutral assets. This will determine our strategy for an effective campaign.
Our content strategists then create a Content Index that outlines our plan for your campaign. Through keyword research, competitive analysis, and creative brainstorming, we come up with a strategy that will promote linguistically relevant, unique, and positive content about your brand, while simultaneously working to remove and/or suppress negative URLs.
Our team of content strategists and writers will then research, create, and optimize unique and valuable content customized to your brand and industry.
Content Publication, Distribution and Promotion
Once the content is approved, our team then publishes your new assets on your website and across your most important social profiles. This will provide your target audience with valuable content as well as push our positive assets up in the search results.
A weekly analysis of your campaign performance guarantees that our strategy is continuously augmented and on track to achieve the our campaign goals.
How long does Reputation Repair take?
The length of your reputation repair campaign is dependant on the severity of your situation. Many factors influence this such as the number of negative URLs you must work to remove/suppress, the sources of these negative URLs, and the competition level of your ORM keywords. Typically a minimum of 6-8 months is required to see any progress, however, managing, maintaining, or improving your brand’s online presence is a constant process. Even when all negative content has been removed or suppressed, there is always the threat of another attack on your reputation.
Free Audit & Consultation
If you are interested in our Reputation Repair services, or would like more information, please fill out this form below. Our Reputation Management analysts will provide you with a free personalized audit and consultation within 72 hours!