Research has shown that reviews have a strong influence on buying behavior. In fact, almost 50% of consumers say that they are more likely to visit a business after reading a positive review. A bad review, on the other hand, can completely deter a consumer from visiting your location. Your online reputation as a business can take years to build, yet only a couple negative reviews to destroy it. Unfortunately, there are many cases in which negative reviews completely crippled businesses. This makes the monitoring of review websites such as Google Plus, Yelp, and TripAdvisor indispensable to your success.
As a business owner it may seem tedious to take the time to monitor and address reviews. With all of the hurdles of regular business responsibilities, it may even be impossible to find the time to do so. If you do not have the capabilities and resources to personally manage your reviews, Rank K.O can do so for you. Rank K.O. will not only monitor your reviews and address any negative comments, but we will also promote your reputation throughout the web, and generate more good reviews, more often.
Unfortunately, most customers only leave reviews in extreme situations, and do more so when they have a negative experience. Because most of your satisfied customers do not write reviews, your online reputation may seem as though you have more dissatisfied customers. Thus, it is important to encourage all of your customers to leave reviews. It is also critical to address any negative reviews. More often than not, an issue can be rectified through positive communication.