Our Hybrid SEO Process
Website Audit + Competitive Analysis
Every SEO campaign begins with a website audit to analyze past and current site performance. We then compare your site to leaders in your market. This allows us to create a campaign that uses proven techniques as well as new and innovative methods to make sure that you become a leader in your industry.
Business Listing and Social Profile Creation
Every SEO campaign we run begins with our team creating over 50 industry and/or geo-specific business listings on service aggregators in your industry/location. These directories that provide valuable resources for consumers. We also create over 100 social profiles with the same information. By creating these citations we guarantee that no matter where people find your company information online, they will find current information including your website, telephone number, address and hours of operation. They also send trust signals to Google, indicating to the search engine know that we are growing our online presence, which lays the foundation for our campaign.
While our team is publishing these listings, our SEO experts log into the backend of your website. They will make small changes to your site architecture, menus, headings and other custom settings so that your website is optimized to for Google’s crawlers as well as customized for your visitors. We also will make sure that all of your significant social media profiles are optimized consistently with your website so that every aspect of your campaign works as a funnel to increase sales.
Our SEO analysts then conduct in depth keyword research based on your industry, location and competition. Using real time data they create lists of what people are searching for in your market. From these, we can gain valuable insights that will show us what keywords we will target in order to get your business on page one of Google.
Our SEO analysts then share their analyses with our team of content strategists who use this research to design a Content Index that defines your campaign strategy. This will include a combination of service and/or product pages, blogs, optimized photos/images/videos, and engaging social media posts. All of this content that we create serves two purposes. Firstly it creates valuable resources for people looking for information in your industry. It also sends signals to Google that your website is constantly being updated to educate and serve your clients. This is the best way to ensure that Google increases your domain authority and puts you at the top of the search results.
Once the Content Index has been reviewed and approved, our writers and designers combine all of the industry research and competitive analyses we’ve compiled and start producing your custom content that will define your campaign.
Content Publication, Promotion and On-Page Optimization
Once your content is created, our SEO analysts then optimize all of your pages for Google’s algorithms and publish them to your website. Meanwhile, our social media experts design, publish and promote your new content through your company’s most relevant social media platforms. By posting daily, not only do we get your assets in front of more people to drive traffic from your social profiles to your website, but we also create a constant current of new, relevant and shareable information coming from your company. Google will recognize this and push your website and social media profiles up through their search results.
Our analysts are constantly observing and updating all of our campaigns. As soon as we gain any insights, whether they are positive or negative, we report them directly to you so that you never have to wonder what is going on with your campaign. We then incorporate these insights into your campaign in order to improve our methodologies and increase your ROI. Our method of analysis through real time data, combined with personal interaction and creative strategizing allows us to consistently enhance your campaign. This is why companies trust us rather than industries who use “one-size-fits-all” methods.